Roughly a third of new consultations at our Cardiff clinic are now men — and almost all open the same way: "I don't want anyone to know I've had anything done." Good news: that is precisely how male aesthetics should work. Here is the honest guide to what works on male faces, what to avoid, and what it costs.

What men actually come in for

Looking tired when they're not: under-eye hollows and dark circles — now treated more often with polynucleotides than filler, for a result no one can point to.
The "angry resting face": deep frown lines that read as stress in meetings. Conservative anti-wrinkle dosing softens the line while keeping full expression — see our first-timer's guide.
Jawline definition: whether through HIFU tightening or structural filler, male jawline work aims at angularity, not softness.
Skin quality: texture, pores, razor irritation and sun damage — microneedling and simple clinical skincare deliver disproportionate results for men who have never had a routine.

Why male faces need different technique

Male anatomy is not female anatomy with stubble: heavier brows, stronger muscle mass (requiring different anti-wrinkle dosing), different fat distribution and beard-area vascularity. Technique that flatters a female face feminises a male one — the single most common complaint from men treated at non-specialist providers. Ask any clinic directly: how much of your work is male?

The detectability question

Undetectable results come from conservative dosing, treating one thing at a time, and prioritising skin quality over shape change. Our male clients typically start with skin and anti-wrinkle work, review at two weeks, and build from there. Nobody at work notices anything except that you look like you have started sleeping properly.

Frequently asked questions

What does it cost?

Anti-wrinkle from around £150 – £250; under-eye polynucleotide courses from £350; HIFU from £600. Full ranges in our price guides.

Is there downtime I'd have to explain?

Most treatments leave nothing visible by the next morning. Where there is short-term redness (microneedling), we schedule Fridays.

Do I need a skincare routine first?

Three products — cleanser, moisturiser, SPF — outperform any treatment built on neglected skin. We will set it up in two minutes at consultation.

Discreet, clinical, no fuss. Book a consultation at The Enchara in Cardiff — twenty minutes, honest answers, and nothing happens until you decide it should.